What module is used to manage promotions in Salesforce Commerce Cloud?

The Promotions module in Salesforce Commerce Cloud is specifically designed for managing promotional activities and campaigns within the storefront. It allows developers and marketers to create, configure, and manage various types of promotions, such as discounts, coupon codes, and special offers. This module provides features that enable businesses to attract customers, increase sales, and enhance customer engagement.

By utilizing the Promotions module, businesses can set up rules for different promotions, target specific customer segments, and define the conditions under which promotions should be applied. This functionality is essential for driving conversions and managing campaigns effectively.

The other modules mentioned serve different purposes. The Catalog module focuses on product management and inventory, the Checkout module is concerned with the shopping cart and payment processes, and the Order Management module handles order processing and fulfillment. While all these modules contribute to the overall e-commerce experience, the Promotions module is uniquely tailored for handling promotional strategies, making it the appropriate choice for this particular question.