What is the purpose of a 'Meta Tag' in Salesforce Commerce Cloud?

The primary purpose of a 'Meta Tag' in Salesforce Commerce Cloud is to describe a page's content for search engine optimization (SEO). Meta tags provide critical information about a webpage to search engines, including the title, description, and keywords associated with that page. This helps search engines understand the context and relevance of the content, which can improve the page's ranking in search results. Effective use of meta tags can lead to better visibility and higher traffic to the site, making them essential for any online retailer aiming to attract more visitors through organic search.

While tracking user activity, increasing page load speed, or encrypting data are important aspects of web development and user experience, they are not the primary role of meta tags. Meta tags are specifically focused on conveying information about the webpage's content to search engines, thus playing a crucial role in SEO strategies.