What is the primary method of implementing localization in Salesforce Commerce Cloud?

The primary method of implementing localization in Salesforce Commerce Cloud is through the use of resource bundles to manage translations. Resource bundles allow developers to store translations in a structured way, enabling the application to retrieve the appropriate language resources based on the user's locale. This approach benefits from being efficient and scalable, making it easier to manage and update translations as the site evolves.

Utilizing resource bundles also encourages consistency throughout the site, as all translations for a specific locale can be centralized in these bundles. This structure not only streamlines the localization process but also integrates seamlessly with the Commerce Cloud framework, allowing developers to focus on building features rather than handling intricate localization logistics.

In contrast, hiring localization specialists involves an external reliance that may not provide the same level of integration and efficiency possible through resource bundles. Using a separate localization service could introduce complexity and additional costs without the streamlined functionality that Commerce Cloud’s native resource bundles offer. Translating the entire site manually is not practical or efficient, particularly for large-scale projects where content updates happen frequently; this method would not only be time-consuming but also prone to inconsistencies and errors.