What defines a Customer Group in SFCC?

A Customer Group in Salesforce Commerce Cloud is defined as a collection of customers who share similar characteristics or attributes. This grouping allows businesses to segment their customer base for targeted marketing, personalized communication, or specialized services. For instance, customers can be categorized based on demographics, purchase behavior, or loyalty status, enabling more effective engagement strategies that resonate with each group's needs.

Creating Customer Groups is essential for tailoring promotions or pricing models that speak to the specific preferences of distinct segments, thus improving the overall customer experience. This functionality supports businesses in efficiently managing their customer relationships and optimizing their marketing efforts based on the unique attributes of each group.

Other options do not accurately represent a Customer Group: a single account does not encapsulate the broader concept of shared characteristics; an automated response system is unrelated to customer grouping; and a standard pricing model applies to all customers rather than a defined subset.