How is a site’s SEO managed within Salesforce Commerce Cloud?

In Salesforce Commerce Cloud, a site's SEO is effectively managed through URL configuration, meta tags, and SEO settings available in the Business Manager. This approach allows developers and site administrators to optimize various aspects of the website for search engines, improving visibility and increasing traffic.

URL configuration enables users to create clean, readable URLs that can be easily indexed by search engines. Properly structured URLs contain keywords relevant to the content, making them more appealing to users and search engines alike. This is an essential aspect of on-page SEO.

Meta tags play a crucial role in SEO, as they provide search engines with information about the content of webpages. By configuring title tags, descriptions, and other meta information in the Business Manager, site administrators ensure that search engine results display relevant and enticing snippets to users. This can significantly impact click-through rates and site traffic.

Additionally, SEO settings in Business Manager allow for more comprehensive adjustments, such as implementing structured data, managing canonical tags, and optimizing image alt texts. These tools facilitate a well-rounded SEO strategy directly within the Commerce Cloud platform, making it easier to enhance the site's search engine performance without relying solely on external tools or manual inventory adjustments.

This holistic approach within the platform is what makes option C the correct choice for managing SEO in